Simon, aka Black_Soap, was born and raised in the Bronx. A graphic design major, he downloaded Instagram right when he began seeing the photos on his Twitter feed. As he developed an eye for the photos he was looking for, his style came into play. A household name in the Instagram community, Soap aims to consistently put out strong work that gives a powerful sense of emotion, and to put the community first by helping other photographers grow. He has previously worked with Nike, TNT and Adult Swim, among other projects.